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Topic:
Self Promotion
 Eliminating
the Blocks to Playing Big and Moving
Forward in Living Your True Purpose.
When Guerrilla Marketing was first
published in 1983, its edgy approach
helped it shoot to the top of bestseller
lists. The book was a breakthrough for
small businesses and has since yielded
several classics bearing the immediately
recognizable Guerrilla name.
Now, at long last, Jay Conrad Levinson
has teamed with two high-profile PR
execs—Rick Frishman and Jill Lublin—to
produce Guerrilla Publicity—the PR bible
for a new decade. The book lays out an
aggressive plan for learning how to build
publicity campaigns from the inside out,
zeroing in on a targeted market and
infusing a marketing plan with publicity
hooks.
Guest:
Jill Lublin
 Jill
Lublin is the author of the national best
selling book, Guerrilla Publicity
(Adams Media), part of the Jay Levinson
Guerrilla Marketing Series. She has also
completed two audiotapes, 7 Key Points to
Powerful Publicity, Insider's Edge to
Powerful Publicity, and a training video.
In addition, Jill is the founder of
GoodNews Media, Inc. and host of the
nationally syndicated radio show, Do the
Dream. Adams Media will publish her
upcoming book, Networking Magic,
in 2004.
Website:
www.promisingpromotion.com
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