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# AIRDATE AUDIO

TOPIC & GUEST

069

04/15/03

Topic:

Self Promotion

Guest:

Jill Lublin

SHOW DETAILS

Topic: Self Promotion

Eliminating the Blocks to Playing Big and Moving Forward in Living Your True Purpose.

When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable Guerrilla name.

Now, at long last, Jay Conrad Levinson has teamed with two high-profile PR execs—Rick Frishman and Jill Lublin—to produce Guerrilla Publicity—the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

Guest: Jill Lublin

Jill Lublin is the author of the national best selling book, Guerrilla Publicity (Adams Media), part of the Jay Levinson Guerrilla Marketing Series. She has also completed two audiotapes, 7 Key Points to Powerful Publicity, Insider's Edge to Powerful Publicity, and a training video.

In addition, Jill is the founder of GoodNews Media, Inc. and host of the nationally syndicated radio show, Do the Dream. Adams Media will publish her upcoming book, Networking Magic, in 2004.

Website: www.promisingpromotion.com

 

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